Basil Reynolds

 Creative Catalyst

I’ve spent my life helping artists and organisations build what I call the Invisible Infrastructure — the mindset, systems, and support that make creativity sustainable.

I’m also the founder of the Finding the Music Inside® Framework™ — a first-of-its-kind approach that blends professional coaching, creative training, and lived experience in music to uncover the internal barriers behind performance and turn them into pathways for growth.

For me, this work is personal.
Because before I was a coach, I was an artist trying to find his place in an industry that didn’t yet have the language for wellbeing or mindset.

Hip Hop Connection 1988

Throwing down in Southend 1988

Early Career — The Artist

My journey started long before the word “coach” was ever used in music.
In 1985, I rapped on the Amstrad Studio 100 TV commercial — one of the first times rap had appeared in a UK advertisement.
It helped bring hip-hop culture into the mainstream.

A year later, I founded The London Rhyme Syndicate with PlayBoy Prinz and DJ Dee, helping to shape the early UK hip-hop scene.
Our 1988 release Hard to the Core became an underground anthem, and in 1989 we appeared on Top of the Pops with D-Mob, performing It Is Time to Get Funky.

That same year, we joined the B.R.O.T.H.E.R. Movement — a collective of UK hip-hop artists standing against apartheid.
Our collaboration Beyond the 16th Parallel raised funds for the African National Congress and reminded me that music could be more than performance — it could be purpose.

Danny D, Basil Reynolds & Adrian Sykes

The Shift — From Artist to Coach

I’ve stood in those shoes.
I know the thrill — and the toll — of life in music.
The late nights, the self-doubt, the hunger for relevance, the heartbreak of rejection.

Through all of it, I realised something simple but profound: it’s often not the talent that holds artists back — it’s their inner world.

In the 1990s, I began moving behind the scenes, working as a rap coach and contributing to major UK hits like Eternal’s Amazing Grace and MN8’s I’ve Got a Little Something for You.

Those years changed everything.
They taught me that performance, identity, and resilience weren’t separate skills — they were connected parts of one process.
And that connection became the foundation of my coaching work today.

Celebrating My Book Publication

Graduating as a Master Coach from the International Coaching Academy (ICA)

Today — The Work and the Vision

In 2020, I published Finding the Music Inside: Your Inner Algorithm to a More Meaningful Life — a book about aligning artistic ambition with personal purpose.

A year later, I launched Finding the Music Inside Consultancy, dedicated to helping music creatives build sustainable careers from the inside out.

Since then, I’ve worked with artists at every stage of their journey, as well as with talent development initiatives, funders, and organisations including LIMF Academy, PRS Foundation’s Power Up, Sound City, LIPA, and Urbeatz.

Whether it’s through one-to-one coaching, strategic advising, or programme design, my mission stays the same:
to champion the human behind the music — and help create a healthier, more human music industry.

Basil Reynolds & Yaw Owusu (Creative Consultant)

If you care about creating sustainable pathways for talent — rooted in authenticity, resilience, and long-term impact — my work exists to support that mission.

Because thriving in music shouldn’t come at the cost of your health, your identity, or your joy.

If you want to know more: Contact me at info@findingthemusicinside.com