What Others Are Saying

Joe Frankland

CEO, PRS Foundation

“Basil is truly one of a kind — his deep experience as an artist, creator, and entrepreneur enables him to address critical gaps in talent development that others often overlook.

Basil understands that today’s music creators need holistic support — from creative development to mindset, resilience, and performance — making him a powerful asset for any organisation serious about developing the next generation of talent.”

Yaw Owusu

Creative Consultant, Curator & Programme Director (POWER UP, LIMF Academy)

“I have engaged Basil to deliver coaching on a variety of programmes I have designed and managed for nearly a decade, including award-winning initiatives such as POWER UP and the LIMF Academy.

And the reason for this is simple — his work around true talent development is elite, inspirational, and impactful.

Basil has a visionary approach to the ever-changing challenges that music creatives and industry professionals face, and he has the unique ability to realign his coachees’ processes and practices. The results are evident immediately — they all move forward with clarity, focus, and a way to sustain their progress.”

Koj

Artist, Songwriter, Performer

“The most impactful sessions for me have been the coaching sessions with Basil Reynolds. He helped me understand my purpose in life, the impact I can leave on the world, and how powerful my words can be.”

ALT BLK ERA (MOBO Award Winners)

Nyrobi, Artist

“As a young artist, it’s hard to know who really has your back in an industry full of mixed messages and ‘standards.’

Working with Basil has been a turning point. He’s helped me build confidence in my values and voice — especially in moments when they weren’t being respected.

His coaching is thoughtful, relevant, and future-focused — tailored to who I am and where I’m going. Having a coach I genuinely connect with at this stage in my journey is invaluable, and I’m grateful to have found that in Basil.”

John Haynes

Founder, International Coaching Academy

“Basil is one of ICA’s strongest Master Coaches. His values of honesty and integrity, combined with his emotional intelligence, make him a trusted mentor. He always goes the extra mile and has an infectious personality.”

Michael Aldag

Recording Artist

“Having had several sessions with Basil at different times in my career, he has helped me stay on track and focused on the goal.
He has a unique and valuable ability to help you see the bigger picture in an enjoyable, seamless way.”

Ashaine White

Independent Recording Artist

“Having Basil as a coach was amazing. He tailored his approach to help me, a self-motivated person looking for guidance and support, feel seen, heard, and understood — providing caring, honest, and inspiring insight throughout.”

Mobo Agoro

Music Manager, Founder – Forij Management, Programmer & Cultural Strategist

“My sessions with Basil came at the absolute best time.
Having spent the last few months learning and taking action — but also nearing burnout — having Basil as a coach has shifted my mindset in so many ways.

Having an outside perspective, disconnected from Scotland yet invested in me rather than my acts, is a breath of fresh air.
I often pour into other people’s cups, but having an hour with Basil where I can slow down, reflect, and be poured into has been the boost I needed to step forward with my head high.”