HANDLE YOUR BUSINESS!

In the music industry, the phrase “what goes up must come down” often echoes the highs and lows artists experience. Just as gravity pulls everything back to earth, the music industry has its own gravitational forces that can either lift you up or bring you down. The question is, how do you navigate this ever-changing landscape and ensure you handle your business effectively? Whether you’re just starting out or you’re an established artist, these strategies will help you take control of your career and build a lasting presence in the industry.

Recognise the Value of Your Craft

“Your art is worth the effort you put into it.” — Unknown

One of the first lessons in the music industry I learnt was understanding the value of the work. Early in your career, you may encounter the mindset that passion should outweigh the need for financial compensation. While passion is critical, you must also recognize that your craft has monetary and intrinsic value. You determine your value and stick to it!

Set Boundaries: Avoid unpaid shows that don’t align with your long-term goals. Exposure alone won’t pay the bills.
Know Your Worth: Develop a pricing structure for performances, songwriting, or session work that reflects your skill and experience.
Pitch Strategically: Create a portfolio that showcases the unique aspects of your music. Whether it’s your sound, story, or stage presence, these are your assets.

Much like a business owner carefully calculates the cost of their products, you should assess what your time and talent are worth. Charging fairly communicates professionalism and establishes your value in the industry.

Invest in Yourself

“Success is where preparation and opportunity meet.” — Bobby Unser

Investing in your career goes far beyond buying new instruments or studio time—it’s about nurturing every aspect of your growth.

Professional Development: Attend workshops, take classes, or hire a coach to enhance your skills. Whether it’s vocal training, learning music production, or mastering stage presence, mindset and performance development, improvement is key.
Brand Development: Pay attention to your image and online presence. A strong, consistent brand helps you stand out in a crowded market. What is your U.S.P?
Financial Planning: Set aside part of your earnings for future projects. Having a budget for marketing, touring, or promotional materials gives you a competitive edge. Look int6o multiple income streams, merch, vinyl, songwriting, etc.

Every dollar spent wisely is a step toward longevity in your career. Treat your career as a business venture, where calculated risks lead to significant rewards.

Build Strategic Alliances

“If you want to go fast, go alone. If you want to go far, go together.” — African Proverb

Success in the music industry is rarely a solo act. Building a network of supportive and skilled individuals is crucial.

Collaborate: Seek out other musicians, producers, or songwriters who align with your style. Collaborations can help expand your reach and deepen your artistry.
Research Gatekeepers: Identify the people who hold influence in your genre—whether they are music bloggers, radio hosts, or playlist curators.
Join Communities: Participate in music organisations, local open mics, or online forums where you can learn, share, and connect with like-minded individuals.

Networking isn’t about collecting contacts; it’s about building genuine relationships that can open doors, create opportunities, and foster mutual growth.

Be Professional and Reliable

“Professionalism is not about your job; it’s about how you do your job.” — Unknown

Reliability and professionalism are non-negotiable in an industry that often runs on word-of-mouth recommendations.

Communication: Respond promptly to emails, texts, and calls. Clear communication can make or break an opportunity.
Punctuality: Show up on time for shows, meetings, or rehearsals. Being late sends a message that you’re not serious.
Deliver on Promises: Whether it’s a live performance or submitting a track, meet deadlines and exceed expectations.

Your reputation is your currency in this business. Protect it by staying dependable and respectful in every interaction.

Adapt and Evolve

“Change is inevitable. Growth is optional.” — John C. Maxwell

The music industry is constantly shifting, driven by technology, trends, and cultural movements. Staying ahead means being flexible and open to new ways of operating.

Leverage Technology: Learn how to use digital platforms for distribution, promotion, and fan engagement. Familiarize yourself with tools like Spotify for Artists or TikTok to reach broader audiences.
Study Trends: Stay informed about what’s happening in your genre, and use that knowledge to innovate within your niche.
Be Willing to Pivot: If a strategy isn’t working, don’t be afraid to try something new. Experimentation can lead to breakthroughs.

Being adaptable ensures you remain relevant in an industry that rewards innovation and resilience.

Maintain a Long-Term Perspective

“The best way to predict the future is to create it.” — Peter Drucker

It’s easy to get caught up in short-term wins, but building a sustainable career requires a long-term mindset.

Set Clear Goals: Break your vision into achievable milestones. Celebrate small wins while keeping your eye on the bigger picture.
Balance Creativity and Business: Don’t neglect the administrative side of your career. Keep track of finances, contracts, and intellectual property rights.
Develop Patience: Success in music often takes years of hard work. Trust the process and remain consistent.

By staying focused on the big picture, you’ll be better equipped to handle the inevitable ups and downs of your journey.

Never Stop Learning

“Education is the most powerful weapon which you can use to change the world.” — Nelson Mandela

The music industry is a complex, evolving ecosystem. Continuous learning is your greatest tool for staying relevant and competitive.

Expand Your Skillset: Learn about different aspects of the industry, from music licensing to event planning.
Seek Mentorship: Find someone who’s been in your shoes and can offer guidance based on their experience.
Embrace Feedback: Constructive criticism can help you refine your craft and grow as an artist.

Commit to being a lifelong student of both music and the business behind it.

Conclusion: Handle Your Business with Intention and Integrity

Handling your business in the music industry is about more than creating great music—it’s about running your career like a well-oiled machine. Recognize the value of your craft, invest in yourself, build meaningful alliances, maintain professionalism, adapt to change, and stay committed to learning. Whether you’re at the beginning of your journey or an established artist, these principles will help you navigate the challenges and opportunities that come your way.

Approach your career with intention and integrity, and let your passion for music guide you toward lasting success. With the right strategies in place, you’ll not only survive the music industry—you’ll thrive in it.