HANDLE YOUR BUSINESS!

In the music industry, the phrase “what goes up must come down” often echoes the highs and lows artists experience. Just as gravity pulls everything back to earth, the music industry has its own gravitational forces that can either lift you up or bring you down. The question is, how do you navigate this ever-changing landscape and ensure you handle your business effectively? Let’s explore how you can take control of your career and build a lasting presence in the industry.

Recognize the Value of Your Craft

“Your art is worth the effort you put into it.” — Unknown

When starting out, you might hear, “If you love it, it doesn’t matter about the money.” While passion is crucial, it’s also important to recognise the value of your work. Your talent deserves recognition and fair compensation. Just as a business owner invests in their brand—be it a new suit or a MacBook—you must place a value on your gift as an artist. This not only ensures you’re compensated fairly but also helps you connect with people who genuinely support your journey.

Invest in Yourself

“Success is where preparation and opportunity meet.” — Bobby Unser

Investing in yourself is not just about purchasing equipment or studio time; it’s about treating your career like a serious business. This includes investing in training, marketing, and professional development. Approach these investments with the same seriousness as a business owner would. Understand that every penny spent is an investment in your brand and your future success.

Build Strategic Alliances

In a saturated market, building strategic alliances is essential. Connect with people who can help you navigate the industry—other musicians, producers, managers, and booking agents. Learn how to market and promote your music effectively. Understand who to contact and when, whether it’s radio stations or the right venues. Building a network of supportive and influential contacts can open doors and provide valuable opportunities.

Be Professional and Reliable

“Professionalism is not about your job; it’s about how you do your job.” — Unknown

The music industry, like any other business, values professionalism. Showing up on time, being reliable, and honoring your commitments are all part of being a professional. Don’t let your passion for music excuse lapses in professionalism. Your reliability builds trust and strengthens your reputation, making you a preferred choice for collaborations and gigs.

Adapt and Evolve

The music industry is constantly evolving. Embrace change and stay informed about new trends, technologies, and opportunities. Being adaptable allows you to remain relevant and competitive. This includes understanding how to leverage new platforms and marketing strategies to reach your audience effectively.

Maintain a Long-Term Perspective

Building a sustainable career in music requires patience and persistence. It’s a marathon, not a sprint. Celebrate your achievements along the way, but also stay focused on your long-term goals. Don’t get discouraged by setbacks; instead, use them as learning opportunities to refine your approach and strengthen your resolve.

Never Stop Learning

“Education is the most powerful weapon which you can use to change the world.” — Nelson Mandela

In a constantly shifting industry, lifelong learning is crucial. Keep updating your skills, knowledge, and industry insights. Whether it’s learning new techniques, understanding emerging trends, or improving your business acumen, continuous learning will keep you ahead of the curve and help you handle your business effectively.

Conclusion

Handling your business in the music industry is about more than just creating great music; it’s about treating your career with the professionalism and strategic thinking it deserves. By recognising the value of your craft, investing in yourself, building strategic alliances, maintaining professionalism, adapting to change, and committing to lifelong learning, you can build a sustainable and successful career. Remember, the industry may have its ups and downs, but with the right approach, you can navigate these challenges and thrive.

Handle your business with intention and integrity, and let your passion for music guide you to lasting success.